Work
Work
Robinhood Retirement, Introducing a Gold membership to earn a higher IRA match.
Team
Robinhood Prod X
Role
Design direction, 3D illustration, UI
Context
Robinhood customers can get up to a 3% IRA match when they open a Robinhood retirement account and when they enroll into Robinhood Gold membership. There are 4 use cases where we people have to be informed about such benefits:
1
Users enrolled in Robinhood Gold without an IRA account
2
Users enrolled in Robinhood Gold with an IRA account
3
Users enrolled in Robinhood Gold with an unfunded IRA account
4
First time opening an IRA with Robinhood Gold
Ask
Highlight the benefits of signing up for Robinhood's Gold membership when opening an IRA account.
Context
Robinhood customers can get up to a 3% IRA match when they open a Robinhood retirement account and when they enroll into Robinhood Gold membership. There are 4 use cases where we people have to be informed about such benefits:
1
Users enrolled in Robinhood Gold without an IRA account
2
Users enrolled in Robinhood Gold with an IRA account
3
Users enrolled in Robinhood Gold with an unfunded IRA account
4
First time opening an IRA with Robinhood Gold
Ask
Highlight the benefits of signing up for Robinhood's Gold membership when opening an IRA account.
Context
Robinhood customers can get up to a 3% IRA match when they open a Robinhood retirement account and when they enroll into Robinhood Gold membership. There are 4 use cases where we people have to be informed about such benefits:
1
Users enrolled in Robinhood Gold without an IRA account
2
Users enrolled in Robinhood Gold with an IRA account
3
Users enrolled in Robinhood Gold with an unfunded IRA account
4
First time opening an IRA with Robinhood Gold
Ask
Highlight the benefits of signing up for Robinhood's Gold membership when opening an IRA account.
Solution
Integrating Robinhood Gold visual style into Robinhood Retirement well-established visual language posed the biggest challenge in this project. In collaboration with product designers and product managers we identified the critical instances where users needed to know about Robinhood Gold with a Retirement account and where we needed to prompt them to enroll into Gold.To prevent a design conflict between the two brands, we relied on a system made up of a hero illustration with a subtle gold color application, a gold label and a gold shimmer that appears on specific moments.
Solution
Integrating Robinhood Gold visual style into Robinhood Retirement well-established visual language posed the biggest challenge in this project. In collaboration with product designers and product managers we identified the critical instances where users needed to know about Robinhood Gold with a Retirement account and where we needed to prompt them to enroll into Gold.To prevent a design conflict between the two brands, we relied on a system made up of a hero illustration with a subtle gold color application, a gold label and a gold shimmer that appears on specific moments.
Solution
Integrating Robinhood Gold visual style into Robinhood Retirement well-established visual language posed the biggest challenge in this project. In collaboration with product designers and product managers we identified the critical instances where users needed to know about Robinhood Gold with a Retirement account and where we needed to prompt them to enroll into Gold.To prevent a design conflict between the two brands, we relied on a system made up of a hero illustration with a subtle gold color application, a gold label and a gold shimmer that appears on specific moments.
1
Entry point card
Users enrolled in Robinhood Gold without an IRA account see a card on the homescreen with information about the offer. Tapping on the card takes them to the Retirement tab where they are presented animated value propositions and a button to begin the enrolling flow.
2
Robinhood Gold label
Users enrolled in Robinhood Gold with an IRA account see a gold label which reminds them of the 3% match available when contributing to their account.
1
Entry point card
Users enrolled in Robinhood Gold without an IRA account see a card on the homescreen with information about the offer. Tapping on the card takes them to the Retirement tab where they are presented animated value propositions and a button to begin the enrolling flow.
2
Robinhood Gold label
Users enrolled in Robinhood Gold with an IRA account see a gold label which reminds them of the 3% match available when contributing to their account.
3
Bottom sheet
Users enrolled in Robinhood Gold with an unfunded IRA account see a bottom sheet with a prompt to add funds to their accounts.
3
Bottom sheet
Users enrolled in Robinhood Gold with an unfunded IRA account see a bottom sheet with a prompt to add funds to their accounts.
4
Onboarding flow
Users enrolled in Robinhood Gold without an IRA account see a card on the homescreen with information about the offer. Tapping on the card takes them to the Retirement tab where they are presented animated value propositions and a button to begin the enrolling flow.
4
Onboarding flow
Users enrolled in Robinhood Gold without an IRA account see a card on the homescreen with information about the offer. Tapping on the card takes them to the Retirement tab where they are presented animated value propositions and a button to begin the enrolling flow.
Early explorations for the hero illustration.
Early explorations for the hero illustration.
Early explorations for the hero illustration.
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2024
LOS ANGELES, CA
E: JORGE.ANDRES.SIERRA@GMAIL.COM
JORGE ANDRES SIERRA
2024
LOS ANGELES, CA
E: JORGE.ANDRES.SIERRA@GMAIL.COM
JORGE ANDRES SIERRA
2024
LOS ANGELES, CA
E: JORGE.ANDRES.SIERRA@GMAIL.COM
JORGE ANDRES SIERRA