Robinhood Retirement

Work

Context

Robinhood offers customers up to a 3% IRA match when they open a retirement account and subscribe to Robinhood Gold. To ensure clarity, there are four specific points in the user journey where this benefit must be communicated:

1

Users enrolled in Robinhood Gold without an IRA account

2

Users enrolled in Robinhood Gold with an IRA account

3

Users enrolled in Robinhood Gold with an unfunded IRA account

4

First time opening an IRA with Robinhood Gold

Ask

Highlight the benefits of signing up for Robinhood's Gold membership when opening an IRA account.

Context

Robinhood offers customers up to a 3% IRA match when they open a retirement account and subscribe to Robinhood Gold. To ensure clarity, there are four specific points in the user journey where this benefit must be communicated:

1

Users enrolled in Robinhood Gold without an IRA account

2

Users enrolled in Robinhood Gold with an IRA account

3

Users enrolled in Robinhood Gold with an unfunded IRA account

4

First time opening an IRA with Robinhood Gold

Ask

Highlight the benefits of signing up for Robinhood's Gold membership when opening an IRA account.

Context

Robinhood offers customers up to a 3% IRA match when they open a retirement account and subscribe to Robinhood Gold. To ensure clarity, there are four specific points in the user journey where this benefit must be communicated:

1

Users enrolled in Robinhood Gold without an IRA account

2

Users enrolled in Robinhood Gold with an IRA account

3

Users enrolled in Robinhood Gold with an unfunded IRA account

4

First time opening an IRA with Robinhood Gold

Ask

Highlight the benefits of signing up for Robinhood's Gold membership when opening an IRA account.

Solution

A central challenge of the project was harmonizing Robinhood Gold’s visual identity with the established Retirement design system. In partnership with product designers and PMs, we pinpointed the exact user moments that required Gold benefit communication and enrollment prompts. To avoid brand interference, we introduced a controlled visual system consisting of a hero illustration with refined gold accents, a gold label, and a selective gold shimmer applied only at high-value moments in the flow.

Solution

A central challenge of the project was harmonizing Robinhood Gold’s visual identity with the established Retirement design system. In partnership with product designers and PMs, we pinpointed the exact user moments that required Gold benefit communication and enrollment prompts. To avoid brand interference, we introduced a controlled visual system consisting of a hero illustration with refined gold accents, a gold label, and a selective gold shimmer applied only at high-value moments in the flow.

Solution

A central challenge of the project was harmonizing Robinhood Gold’s visual identity with the established Retirement design system. In partnership with product designers and PMs, we pinpointed the exact user moments that required Gold benefit communication and enrollment prompts. To avoid brand interference, we introduced a controlled visual system consisting of a hero illustration with refined gold accents, a gold label, and a selective gold shimmer applied only at high-value moments in the flow.