UNINTERRUPTED, a movement endorsing the empowerment of athletes, was a collaborative project led by LeBron James, aiming to amplify a variety of perspectives via social, corporate-sponsored, and sophisticated narrative exposure.Their ambition revolved around unifying their media with their digital sales platform in order to craft an all-encompassing storytelling platform. The suggested redesign featured a website with diverse modules on the landing page, operating as a conduit to an assortment of content types: videos, podcasts, E-commerce, product unveiling and community initiatives.